Your Store App will be customized to fit the your brand.  We'll use any artwork that you can supply, your palette, and any other input you have to create a store that represents you.  

So, the first step in the process is to obtain or create artwork that correctly represents the parent store and lay it out so that it works with our application framework.  

Once that step is complete we are ready to integrate your product feed.  The product feed is captured as frequently as necessary from your parent store's IT infrastructure and is transformed into an XML database which is transmitted over the air by the mobile store application.  That means that when new products are available, or when there are special promotions, that the Store App knows about them without requiring the user to upgrade their application.  Everything is always up-to-date.

Then your Store App is published through the appropriate channels for each phone.  For example, the iPhone version will be published on the iTunes App Store.  Windows Mobile applications will be posted to popular download sites such as Handango and will be available for direct download from our website.  You are also welcome (and encouraged) to announce the application or make it available though channels you control.

At that point your Store App can be installed and used by anyone to purchase your products.  They will have an icon right on their phones main screen so that they can visit your store anywhere and anytime.  If they see something they like they can add it to their cart and buy it right away.

At checkout time we transfer the customer's cart to your website to complete the sale.  You'll be responsible for collecting payment and fulfillment.